Innovation　for　the　best　beauty.

We are perfectionists, idealists, and inventors.
We rework products and processes as if forever, always looking for ways to make them even better.
We will continue to strive to come up with excellent, original ideas and efforts by using our five senses,
which are only human and cannot be used by AI, robots, or machines.

It is the same as a woman's desire for beauty that lasts forever.

By having a variety of expertise, but not taking arule of thumbs as an absolute, and by practicing the knowledge of ignorance.　
The more we know, the more we expand our world.
Each of the disciplines of formal science, natural science, applied science, social science, and humanities is also a field of study.
We are conscious of viewing the whole as a philosopher, so-called "a generalist".

We create products one by one,facing the customer's skin carefully, not for a persona or a hypothetical person, but for each customer in mind.
Such products delight and surprise our customers.
We are constantly raising the standards that we demand of ourselves today more than we did yesterday, and tomorrow more than we did today.

"It is never easy."

Because we must continue to make the most beloved products on the planet even better.

Our products do not automatically appear in the world.
We have a passion for innovation and will never compromise on our mission to provide the best products to our customers.
We want our customers to feel joy at the moment they purchase our products,
and continue to do so throughout the entire product lifecycle.

That is another of our goals.